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May 2, 2014
By: TOM BRANNA
“The Beauty of Nature, Active Naturals Oat for Your Skin,” a series of video narratives from Aveeno that celebrate ingredients found in nature and their potential to help enhance one’s natural beauty. The digital short is narrated by brand ambassador Jennifer Aniston and highlights the compelling farm-to-formulation journey of the Aveeno brand’s first Active Naturals ingredient: oat. In a series of four videos, viewers are introduced to proud oat farmers who have harvested their fields for generations. The videos then trace the oat’s transformation from these local grain farms to the Aveeno laboratory (Learn more about Aveeno’s latest products see our skin care feature, p. 93 in this issue.)
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